Where fashion meets identity, and creativity shapes perception.
Fashion · Identity · Creative Direction
Story & Silhouette.
Defining identity. Shaping expression.
Story & Silhouette is the creative practice of Sonia Singh, bringing together fashion styling, creative direction, brand strategy and personal branding. With over 18 years of fashion industry experience, Sonia works with fashion brands and entrepreneurs to build distinctive identities and compelling visual narratives.
Her background combines a Master’s in Luxury Brand Management from Regent’s College London with postgraduate training in Fashion Design from NIFT New Delhi, bringing creative expertise and commercial understanding to every project.
From editorial styling and campaign direction to brand development and personal branding, Story & Silhouette helps clients define their identity and communicate it with clarity. For fashion brands, services also extend to retail expansion, in-store merchandising, social media strategy and paid advertising.
18+
Years Across the Fashion Industry
50+
Celebrity & Influencer Collaborations
30+
Fashion, Beauty & Lifestyle Brand: Creative Collaborations & Assignments
100+
Campaigns, Styling & Creative Projects
35+
Brand Led Creative Projects
THE STORY & SILHOUETTE APPROACH
The Story & Silhouette Approach
Fashion, Brand & Creative Direction
Creative Vision. Brand Strategy. Personal Style.
A fashion-led approach to building distinctive brands, shaping visual narratives and defining how people and businesses are seen.
The Story & Silhouette Approach
Fashion, Brand & Creative Direction
Creative Vision. Brand Strategy. Personal Style.
A fashion-led approach to building distinctive brands, shaping visual narratives and defining how people and businesses are seen.
Creative Direction & Campaign Concepts
Developing the creative vision behind fashion campaigns, collections and editorials. From concept development and moodboards to art direction, shoot planning and on-set creative oversight, we bring ideas to life through a distinctive visual language.
Fashion, Editorial & Personal Styling
Creating considered looks for fashion campaigns, editorial shoots, lookbooks, personal appearances and special projects. From outfit curation and designer sourcing to silhouette, proportion and accessories, every detail is selected with intention.
Brand Strategy & Positioning
Helping fashion businesses define their identity, audience, positioning and point of difference. We bring clarity to what a brand stands for, how it communicates and how it can establish a distinctive place in the market.
Brand Development, Launch & Repositioning
Supporting emerging and established fashion brands through new launches, collection development and brand evolution. From refining the brand's visual direction and storytelling to developing launch concepts and customer-facing experiences, we help translate strategy into a cohesive brand presence.
Personal Branding for Entrepreneurs & Founders
Helping entrepreneurs build a recognisable personal brand through visual positioning, personal style, image direction and brand storytelling. From professional wardrobes and founder portraits to speaking engagements and public-facing appearances, we create a presence that reflects their expertise and ambitions.
Retail Expansion & Visual Merchandising
Helping fashion brands strengthen their physical retail presence through store presentation, product placement, visual merchandising and customer-facing brand expression. We support retail expansion planning and merchandising concepts that make collections easier to navigate, present products effectively and create a more cohesive shopping experience.
E-commerce & Product Merchandising
Helping fashion brands present their collections consistently across online stores, product pages, lookbooks and digital campaigns. From product styling and shoot direction to visual consistency and merchandising recommendations, we focus on presenting products clearly while preserving the brand's aesthetic
Bridal & Groom Styling
A considered styling service for brides and grooms, covering wedding wardrobe planning, outfit selection, designer and shopping recommendations, accessories, fittings and coordination across wedding functions. Each look is developed around personal style, the occasion and the overall wedding aesthetic.
Wedding Guest, Family & Occasion Styling
Personal styling for wedding guests, parents, family members and other special occasions. From outfit selection and shopping assistance to colour coordination, accessories and event-specific dressing, we help clients create polished looks suited to the occasion.
- MYRA
- LIBAS
- AATOTO
- BENTLEY
- SWISS BEAUTY
- NAPPA DORI
- OUTHOUSE
- VOGUE
- Harper's BAZAAR
- ELLE
- GRAZIA
- HELLO!
- FEMINA
- Hi-Blitz
- Abraxus Lifestyle
Rajeshwari Kumari
Olympian
Samidha Singh
Digital Creator
Seema Kiran Sajdeh
Actor - Bollywood
Disha Patani
Actor - Bollywood